Align Metrics With Strategy

Learn how to define your key metrics aligned with your strategy and connect your work to customer and business impact. 

Get Confident With Data

Learn how to combine different types of data, make metrics more actionable, spot early signals and run effective A/B tests to stay competitive in fast moving markets. 

Build Your Analytics & AI Stack 

Put your learnings into practice by learning how to choose the right tools for your product and leverage AI tools to gather customer insights faster. 

What Other People Say - Previous Metrics Talks & Books

"This was a masterclass in the practical use of metrics" — CPO & Product Advisor, NZ "A no BS examples-based perspective from Corinna Stukan on what data to record and act on to make effective product-decisions. I used the book preparing for a job interview for a data heavy role :)"   — Product Leader, UK    "Any successful organization understands the need for relevant data in the modern marketplace. The book The Insights Driven Product Manager helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it’s full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role." — Amplitude, Leading Analytics Platform

Why Mastering Product Metrics Matters

Every product role requires working with data these days. Especially in today's fast moving environments, product leaders need to be able to leverage data to spot early signals and closely monitor customer and business outcomes to course correct and stay competitive.  This course is best for anyone leading a technology product - product managers, business leaders, founders, but also design and engineering leaders.  Ultimately, if you become more data driven and are able to articulate the impact you are having on both the customers and the business, you'll be able to not only drive greater results, but also help your career as a product leader. 

Course Preview 📈

 

Course Curriculum

13 Chapters · 21 Lessons

  1. 1

    Course Overview & Introduction

    1. Course Overview & Introduction Free preview
  2. 2

    Module 1: The Importance of Becoming More Data-Driven

    1. (Included in full purchase)

      Module 1: The Importance of Becoming More Data-Driven

  3. 3

    Module 2: Overview of Popular Metrics Frameworks

    1. (Included in full purchase)

      Module 2: Overview of Popular Metrics Frameworks

  4. 4

    Module 3: Essential Metrics to Track

    1. (Included in full purchase)

      Module 3: Essential Metrics to Track

    2. (Included in full purchase)

      Reference Sheet - Customer Metrics

    3. (Included in full purchase)

      Reference Sheet - Business Metrics

  5. 5

    Module 4: Alignment Through the Metrics One-Pager

    1. (Included in full purchase)

      Module 4: Alignment Through the Metrics One-Pager

    2. (Included in full purchase)

      Templates - Metrics One Pager

    3. (Included in full purchase)

      Bonus: Free feedback on your Metrics One Pager 📈💜

  6. 6

    Module 5: Leading vs. Lagging Metrics

    1. Module 5: Leading vs Lagging Metrics Free preview
    2. (Included in full purchase)

      Reference Sheet - Leading vs Lagging Metrics

  7. 7

    Module 6: Metrics 101 - Avoiding Common Pitfalls

    1. (Included in full purchase)

      Module 6: Metrics 101 - Avoiding Common Pitfalls

  8. 8

    Module 7: A/B Testing & Experimentation Fundamentals

    1. (Included in full purchase)

      Module 7: A/B Testing & Experimentation Fundamentals

    2. (Included in full purchase)

      Templates - AB Testing Plan

  9. 9

    Module 8: Qualitative vs. Quantitative Data

    1. (Included in full purchase)

      Module 8: Qualitative vs. Quantitative Data

    2. (Included in full purchase)

      Reference Sheet - Qual vs Quant Data

  10. 10

    Module 9: Creating Your Analytics Tool Stack

    1. (Included in full purchase)

      Module 9: Creating Your Analytics Tool Stack

  11. 11

    Module 10: AI Capabilities for Metrics and Insights

    1. (Included in full purchase)

      Module 10: AI Capabilities for Metrics and Insights

  12. 12

    Module 11: How to Share Insights and Create a Data Driven Culture

    1. (Included in full purchase)

      Module 11: How to Share Insights and Create a Data-Driven Culture

    2. (Included in full purchase)

      Templates - Sharing Data Insights

  13. 13

    Module 12: Master Product Metrics - Course Summary

    1. (Included in full purchase)

      Module 12: Master Product Metrics - Course Summary

About the Instructor

Corinna Stukan is a product executive, startup advisor and investor with 15 years experience leading B2B and B2C products across APAC, Europe and the US. She currently serves on the advisory board of Impact Chain and advises a range of AI and FinTech startups in New Zealand.  She leverages her pragmatic German approach to help organisations connect data insights with strategy - by tracking less, but better. Her book "The Insights Driven Product Manager" hit #1 Amazon New Release in two categories and was recommended by analytics leader Amplitude as one of the top 20 books for Senior Product Managers.

Ready to Drive Impact with Data?

Join the course to get confident with data, transform your approach to data driven decision making and lead your team to success. Bonus: get feedback on your key metrics when you enrol in the course to make you're tracking what truly matters for your organisation 📈  

$199.00

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